What If…?

If the company, VANS, my go to everyday brand were to ask me to promote their product, the first thing I would do is figure out who the audience is. Do a bunch of research towards that to make sure the brand is going to the specific generation and making sure it ties into what is ‘hot’ at the moment and keeping up with the trends constantly because things can change between the moment the idea is brought up to the moment the product/ idea is released. The next thing in line would be the promotion. Dropping hints on social media, for example, ads in picture or video form to hype up the product in hand. Promotion can be done mainly with famous people that the audience is most likely listening to at the moment or are interested in. Since the audience is most likely young, the product should be advertised on social media platforms such as Instagram, Facebook, short ad videos on Snapchat, maybe even on Twitter, but the thing here is the research as to where and what times do these youngsters go on their profiles. Making sure the fonts used ( if more then one) connect with each other, the background, colors and the call to action would be the last pieces of the puzzle. All of these last pieces are very important and have to be eye catching, as well as short and straight to the point, making sure that all details coincide with each other and that not only is it on social media from the companies profiles, but its being liked and shared around by everyone viewing it – almost like making sure the networking doesn’t fail, but helps out in spreading the word about the hot, cool and new [product].